How to write a press release

Writing a press release can be a powerful way to get your message out to the media and the public. Here are some steps to follow when writing a press release:

  1. Start with a headline: Your headline should grab the reader’s attention and summarize the key message of your press release in a concise way.
  2. Write a subheadline: A subheadline can help provide more context and detail about your headline.
  3. Write the body of the press release: The body of your press release should answer the key questions: who, what, where, when, why, and how. It should provide all the necessary information about your news, including quotes from key stakeholders, statistics, and other relevant information.
  4. Use quotes: Quotes from key stakeholders can help add credibility to your press release and make it more interesting to read.
  5. Provide a boilerplate: A boilerplate is a short paragraph that provides background information about your organization, including its mission and history.
  6. Include contact information: Make sure to include contact information for someone who can answer questions from the media or the public.
  7. Use a clear and concise writing style: Your press release should be easy to read and understand. Use short sentences and avoid using jargon or technical terms that the average reader might not understand.
  8. Format your press release correctly: Your press release should be formatted with a clear headline, subheadline, body, and boilerplate. It should also include your organization’s logo and be sent as a Word or PDF document.
  9. Distribute your press release: Once your press release is written, you can distribute it through various channels, such as email, social media, or a press release distribution service.

Remember to tailor your press release to your target audience and make it as engaging and interesting as possible to increase your chances of getting media coverage.

Use our Press Release Template